LUXE Brands and Cosmopolitan Launch Eau de Juice, a Juicy Foray Into Fragrance

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Jul 31, 2019, 22:44 ET

NEW YORK, Aug. 1, 2019 /PRNewswire/ -- LUXE Brands, the prominent beauty company behind Ariana Grande's award-winning fragrance franchise, and Cosmopolitan, the largest young women's media brand in the world, today announce the launch of Eau de Juice fragrance, a four-scent collection with innovative, high-impact packaging. The collection features Ashley Benson as the face of its campaign.

"In the spirit of Cosmo and our 81 million strong audience of modern young women, Eau de Juice is cheeky, witty, and fun," says Cosmopolitan editor-in-chief Jessica Pels. "Fragrance is the busy girl's best secret weapon, and considering the fact that Cosmo readers account for one third of all beauty spending in this country, this is the perfect new extension for our brand."

Available starting today exclusively at Ulta Beauty, the collection of scents are masterfully crafted by renowned perfumers at Firmenich with fresh, modern fragrance blends that are savvy and complex. Celebrating the sweetness and excitement of your juiciest moments, each fragrance within the collection is playfully titled to match a mood: Extra Concentrated, 100% Chilled, Love, Unfiltered and Pure Sugar. 

Eau de Juice is a brand experience powered by groundbreaking innovation at all touch points. Beyond the "juice" itself, Cosmopolitan's ethos is captured through the unique patent pending, pop-art inspired packaging. Enlisting the help of Brooklyn based design team POWERSHOVEL, the groundbreaking design for Eau de Juice features four juice boxes, complete with a lip print on the straw, in four Instagrammable shades, from metallic gold to glossy white to soft-touch blue—and, of course, millennial pink.

"As an entrepreneurial company, LUXE Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category," says LUXE Brands CEO, Tony Bajaj of the collaboration. "Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn't be more excited to have the legacy and heritage of Cosmopolitan behind us."

"Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility," notes Chief Marketing Officer of LUXE Brands, Noreen Dodge. "The concept, fragrances and packaging all needed to bring this to life for our consumer."

"It's been said, a women is not fully dressed without her fragrance, so for Eau de Juice we forged the unprecedented collaboration with our talented editors at Cosmopolitan to inspire a range of scents that speak to her every mood and fancy, allowing new opportunities for Cosmo girls of all ages to express their individuality," said Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines. "In LUXE Brands we partnered with an innovative industry leader who brilliantly captured the embodiment of our readers with insightful tone and manner in a fun, playful and whimsical way," he added.

The Eau de Juice Collection of fragrances will be sold exclusively at Ulta Beauty online starting August 1, 2019 and in stores nationwide on August 5, 2019 with the following scents:

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Learn How to Prevent Pediatric Vehicular Heatstroke Deaths

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Jul 31, 2019, 00:01 ET

Already this year, according to press reports, the United States has lost more than 20 children because they were either left unattended or became trapped inside a hot vehicle.

Owners should keep their vehicles locked at all times when parked to prevent a child climbing in and becoming trapped, and parents should teach children that vehicles are not a place to play. Never leave a child in a vehicle when running errands, not even for a minute. Rolling down a window does little to keep a vehicle cool, and heatstroke deaths have occurred even in vehicles parked in shaded areas.

Bystanders can also play an important role in saving a life – if you see a child alone in a vehicle, call 911 and get help immediately.

Last year, 52 children1 died inside a hot vehicle, topping the single-year high of 49 set in 20102. Children, in particular, are susceptible to injury and death in hot cars, as their body temperature can rise three to five times faster than that of an adult. Meanwhile, enclosed vehicles can heat up 19 degrees in just 10 minutes, and cracking a window doesn't help3.

On average, 38 children under the age of 15 die each year in the U.S. from being in a hot car, and all but three states – Alaska, New Hampshire and Vermont – have experienced at least one death since 19984. Deaths have occurred in every calendar month, including all winter months5.

The Council provides free online training titled "Children in Hot Cars" that contains vital information about pediatric vehicular heatstroke and outlines how distraction and other behaviors can lead to these preventable deaths. In the course, parents and caregivers are advised to stick to a routine to reduce the risk of forgetting a child in a vehicle. Other tips include:

• Keeping car doors locked so children cannot gain access
• Teaching children that cars are not play areas.
• Placing a purse, briefcase or even a left shoe in the backseat of a vehicle, which can force drivers to look before they lock.

About the National Safety Council 

The National Safety Council (nsc.org) is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. Founded in 1913 and chartered by Congress, NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact.

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