Video Press Release Submission

Six reasons the video press release is the next big thing in PR!

The format of the video Free Press Release Submission could be a how-to, a listicle-type breakdown of the points or a news report-style piece, each with the brand’s spokesperson describing the press release for the viewer. Okay, that sounds easy. But will it take centre stage in public relations?

A prime example of the new trend is Audi’s VPR from last year, The New Audi A6 Matrix - Video Press Release. So, if you are upset that your press releases aren’t getting the mileage they once did, you are not alone. Here are six reasons why creating a video press release will improve traction.

1. You can DETAIL it

To ensure interest, be sure to differentiate the look and feel of your video production from that of a commercial. Focus on selling compelling content with proof, facts, spokesperson quotes and credentials. You can also embed video content in traditional press releases. The choice is yours!

2.From short clips to full length stories

Give journalists the video sequences, cutaways and images that best describe your story. You can also use graphics or charts in the Video Press Release Submission to illustrate your point, but make sure to keep the video under two minutes.

3. You can get CREATIVE with multimedia

While you’re creating multimedia content, think of content that will serve multiple purposes across forums. For instance, if it’s for YouTube, then it certainly makes sense to include a two-minute video that embeds detailed content for crossover appeal. 

4. You can build authority with ANCHORS

Confused about whether to do-it-yourself or not? Here’s an idea! Find a press release service that will create quality digital news releases, embed their own anchor persons in videos, to talk about you and your story, and help you reach out to publishers, bloggers and journalists.

5 create content based on VIDEO CONSUMPTION PATTERNS

Understanding consumer habits, what and where viewers’ consumer content comes from, plays a very vital role. Today, online video analysis is helping brands understand consumption patterns, quality of the content and viewing experience, which results in creating compelling content for the target audience. It is highly recommended that you start using online video tools and analytics to drive greater results.

6. You can SHARE Socially

That means the video Press Release Distribution Service Canada should be easy to download or share across social networks, including on PR distribution channels. This way, you are also getting away from struggling with the space-crunch of print publications!

Last but not the least, creating videos can be cost-effective and very easy. With the latest innovations and platforms on your side, a dynamic video press release can work magic. The bottom line is- just take time to look into real stories that can connect your brand to your audience in a visual way, to boost your brand awareness.

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