Write a Press Release and Generate High Quality Traffic to Your Website
There was a time not too long ago that the sole purpose for writing a press release was to get press. Which, if you think about it, makes sense, right?
However, I'm finding more and more that writing a press release is one of the single greatest ways to attract qualified sales leads imaginable. And yet, so few companies actually do it.
The goal of a Free Press Release Submission has changed because the target audience is not necessarily a reporter, or editor... It's your target customer.
Not a single press release I've written for my business has gotten picked up by main stream news, yet all of them have produced sales leads.
For instance, in a webinar that we gave last year, our press release (from PRWeb.com) attracted 90 visitors to a landing page on a website that was less than 30 days old. Because of some SEO techniques that were uses, I suspect that most of the Google traffic to the landing page is due to the press release as well.
And another 58 or so went directly to our blog
What is the true potential of the press release?
Over 1,400 people read the press release over the course of one month. 1,400 people knew that I was going to have a webinar. That says two things:
1. Press releases are a great way to get a lot of people to your site; and
2. I probably left some opportunities out there. But it was one of my first releases, and I was learning.
30 Minutes to a Good, Solid Press Release
What should you write your press release about?
Your company might not be Apple launching the newest version of the iPhone, but that doesn't mean that there something to write about.
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